Author: jessica

Social platforms come and go. Your website is your brand’s home base. Here is our website cheatsheet to help you design and create an effective outpost. The three basic features of a productive web presence are: Steps to creating a winning website: Need help? We build WordPress websites for authors. Check out our rates and…

Got a new title coming soon? Here’s a no-nonsense checklist to spin up a memorable launch campaign that will sell books. Your launch is just the first chapter in your promotional plan. The marketing window for a new product can stretch past six months. Next time, we’ll talk about how to keep your title front…

Does it ever feel like you are consuming the same stories told over and over again when you sit down at your favorite cineplex? You are. And here’s the blockbuster formula. The Hero’s Journey was first described by Joseph Campbell in his book The Hero with a Thousand Faces. Campbell was a scholar of comparative…

Considering Left Coast Crime, BoucherCon, Thrillerfest or Killer Nashville? Conferences are a significant investment of time and money and filled with opportunity. How can we maximize a return on that investment? Here’s my conference prep checklist. · Know your goals. Why are you going and what do you hope to take away? · Who do…

We’ve all experienced it. The depression when potential readers pass us by at a book fair. Our elevator pitch for our fantastic story leaves them cold. They give us that dismissive smile and walk on by. Here’s some advice from a marketing guy with over four decades of experience selling stuff. You’re doing it wrong. Spend your…

The ultimate objective of any communication is to influence action. You will be judged by the quality of your content. Understanding the psychology of how we consume social media can help you create compelling posts that attract attention and encourage sharing. What draws your attention? The Social Pilot Website shares ten content types that are…